Circumventing The Rules And Ranking High In The SERP
When I was in High School, I used to be the leader of the guys who were always up to some hanky-panky businesses in the campus. Yet, I always get caught. Likewise, if there was a commotion inside the campus, I was always the prime suspect. The main reason I oftentimes got caught is that I didn’t know the rules of the school. Hence, I wasn’t in the best position to circumvent the school rules.
Similarly, if you want to engage in some hanky-panky tricks on how to topple almighty Google and make your website rank high in the search engine page results (SERP), you really got to know what the rules of Google are, and you should thoroughly understand why Google rank one website higher, and another website lower. You should therefore try to make a paradigm shift and espouse the paradigm of almighty Google to understand Google better. In that way, you will feel how Google feels, and you will know and predict the likes and dislikes of Google.
What Pleases Google?
Google, just like any other entity in this world, is like a human person. Google wants to see something in a website that would prod it to rank that website high in the SERP. If Google, for example, like quality links, then you should spruce up your website with quality links—and surely Google wants to see those quality links. Hence, you already have a good idea on how you are going to fashion out your website in such a way that your website will merit high ranking. It is like anticipating your enemy’s movement.
Say, for instance, I got a friend in San Francisco, who was desirous of making his website rank high in the Google page results. He already had a highly interactive business website. However, it seemed that his website didn’t have the ability to draw searchers and clients to his business, and so he asked my advice, and I willingly obliged myself and gave him the perfect advice—to hire an expert in SEO in San Francisco City. At first, I had to convince him of the merits of SEO. In the end, he hired an SEO expert, and eventually, his website reached the top ranking which translated to more inquiries on his business. The SEO expert built for his website elaborate networks of links to high PR sites. Google seemed to be so much pleased with these networks of links, and within a month, his website catapulted to the top of the ranking. “Miracle,” others would say; yet, it was simply a case of knowing the rules of the game. Likewise, it was simply anticipating what Google really wanted to see.
Yet, there are always the concomitant risks involved in circumventing and bending some rules. If the authorities would discover that you are up to some dirty tricks, you will surely be slapped with penalties. Similarly, if Google finds that you are circumventing some rules to attain higher ranking, your website might end up with penalties. An SEO expert would surely minimize the risks involved; and hence, in the building of link networks, he would surely see to it that Google will deem the building of your link networks natural and organic.