Overcome Buyer Skepticism by Using Testimonials

Adding testimonials to your business website can definitely multiply your earnings and get your clients to sell your products to others. By using testimonials, comments or reviews from many satisfied clients through texts, audio or video formats on your business website, you’ll be able to transform the sales pitch into an unbiased and credible recommendation for your goods.

Including testimonials is possibly one of the most convenient ways to enhance your website. In addition, it can also generate more selling power compared to several best sales copy that are being used out there.

So what are the reasons why testimonials are so effective?

• Online testimonials can build trust. Whether your clients rave about the benefits that they can obtain from your products or the excellent services that they have obtained from your company, they are in fact telling your guests that they had positive experiences with your goods and business.

• Online testimonials are not salesy in nature. Due to the fact that testimonials are not written in your own voice, they totally stand out as unbiased and candid accounts of how well your products work.

An excellent testimonial can overcome skepticism. It has the power to move or convince people and let them understand that your products or services will make a difference.

Choosing the Right Testimonial

Whenever you’re selecting testimonials, there are several key ingredients to remember. It would definitely mark the line between testimonials that would sell and one that can be considered ineffective.

• Effective testimonials are filled with benefits. In every testimonial, it’s crucial to place why your products are effective in the first place. What can your items actually do to change the life of the user?

• An excellent testimonial can substantiate your claim. If you say that the product can do something, make it a point to include a testimonial that would back up what you’ve said about your product. Your promises have to be backed up with actual figures and facts. How much cash your clients were able to save by making use of your product? How did this particular item improve your life?

• An excellent testimonial comes from somebody your audience can relate to. You’d want your guests to know that your products can help somebody just like them. Be sure that the testimonials come from one with whom your potential clients can identify. In case you are selling your goods primarily to seniors, ask your clients if you could possibly include their age with the testimony. On the other hand, if you are selling to mothers, ask if you’re allowed to mention the number of kids that they have or better yet, if you could include a picture of their family.

• An excellent testimonial has to be credible. It’s best that you accompany every testimonial with the first and last name of the person including his hometown. This would show that your endorsement came from real people. Make it a point o include photos as well. Find find customer testimonials that are suitable for your trade.

8 Qualities of great content

There are two types of people: Those who think they can write, and those who think they can’t. And, very often, both are incorrect. The fact is, most of us drop somewhere in the center.

What we need to understand is that we are all able to produce excellent writing. Or, at least, write better. When it comes to online article writing, excellent writing is indispensable if you want to succeed online.

Why does excellent article writing matter? It is one of the most effective promotional materials that marketers use. Also, it is important to understand that it is very important to produce many articles in order to compete with other online businesses. That is why you are probably looking for text spinner details in order to learn how to produce a lot of articles within a short time. This article is about creating quality content for your online business. Whether you are spinning articles or writing them from scratch, this article is for you. Here are the qualities of great articles.

  1. Great articles take care of audience needs and concerns. Good writing targets readers and seeks to fulfill their needs. It does not matter what you want. What is important is what your readers want.
  2. Great articles are centered on providing useful information. Great articles are going to drive massive traffic to your site because they are highly informative and solve your customer’s needs. Informative and well-written articles are easily shared around than fluffs. If you are going to think your reader is going to read your article, give him/her good reasons to do so.
  3. Good articles tells a complete story: the problem with most online articles is that they are incomplete. Maybe the copywriter just wanted to reach the word count or it was badly rewritten. It is important you ensure that your article is properly written and is complete. Make sure your audience will walk away having learnt something. Incomplete articles will increase the bounce rates in the site.
  4. Excellent article writing on the redraft: it is rare to get the first perfect piece of writing. Writing is generally an effort, and generating a shitty first draft is often a herculean task. But the main thing is to get something down to begin drafting something that appears like a consistent story. Twain once said: “Writing is simple. All you have to do is strike out the incorrect words.”
  5. Excellent article is easy, but not simplistic. Business—like life—can be complex. products can be difficult to design or ideas may seem impassable. But good content simplifies complex ideas to create something that is easy to understand. No one will ever complain that you’ve created an article that is too easy to comprehend. On the contrary, readers will navigate away and complain when the article is too technical to understand.
  6. Excellent article doesn’t get stuck on what’s been said before. Rather, it elects to basically say it better. Here’s where design be a differentiator—in fictional works and on your web page. You are not tied to the norms and traditions. You can tell the same story in a different way. Develop your own exclusive viewpoint and language.

Can Your Business Find SEO Consulting in Los Angeles?

If you are trying to find SEO consulting Los Angeles, you will discover that consulting ranges all over the spectrum. For quality SEO consulting, you need to find a company that will provide training is various aspects of search engine optimization. Some companies specialize in just one aspect of this service, such as social media posting, or content. However, you can find seo consulting los angeles that will boost your business to higher rankings by using several different methods to increase your visibility to the search engines.

Domain Names

In the past, businesses would buy up as many domain names in their field as they possibly could, and create content to communicate basic services. These sites would eventually lead back to the company website. These were called “sniper sites”. However, this was never considered ethical, and businesses that were discovered to be suing these black hat operations were shut down or ranked as low-value.

Now, you are much better off combining the domain name with your brand name. There are actually sites on the internet that will help you to develop a domain name that combines the “money words” with your company name, which actually helps to build brand recognition when people type in the keywords.

Another thing that has changed with domains is the importance of age. Before the new search engine algorithms of Penguin and Panda, an older domain name automatically had seniority over newer names, regardless of content. With the updated, more sophisticated versions, the old domains lost their dominance of the market, unless they provided features that satisfied other features of the new search engine equations.

New Features of Algorithms

One of the new features of the Penguin and Panda algorithms is whether or not you have multiple sites on the internet. This is the value of social media, because you can have profiles, landing pages, and calls to action in multiple places with no- to virtually no expense. You actually get scored higher by the search engines if you have legitimate variety with your sites.

You also gain points when you make regular updates. While this was always part of the equation, it now carries more weight. When people comment on your updates, you also get points. Responses from you, and shares by people who visit your sites move you up in the rankings, as well. When you find seo consulting los angeles that employs all of these methods, you will start to see your rankings improve.


Content with the new algorithms is also a new frontier. Gone are the days of keyword stuffing that renders unintelligible garble to human readers. Search engines liked that sort of thing because it made their jobs easy, but humans could get no use from keyword-stuffed content.

Now, SEO consulting in Los Angeles teaches you how to produce relevant, engaging content that will not only hold the attention of readers, but will improve your rankings with search engines.

The importance of SEO service firms for small businesses

If you are running a small business, then you must be worried about how to carry on the marketing tasks that would prove to be both effective and affordable. The marketing mediums such as television commercials, billboard marketing, and others are too costly for you if you run a small business and so, you should go for something behind which you need to pay less. Internet is a very good medium for you to let people know about the business you run, because it is less costly and you can easily reach your targeted customers. But, one big challenge in internet marketing is, you need to know how to reach your targeted customers; and, to do this, you need to gain small business seo information.

Any information related to SEO is very easy and affordable to access. There are lots of firms that give online service on SEO who would do your job at a very reasonable price. As you have a vast range of options to choose from the SEO service giving firms, you have the upper hand while determining the cost of the service that you would enjoy from them. The price you need to bear would be very less according to the service you would receive by the firms, as they would give a boost to your marketing process and make you easily reachable by your targeted customers. Reaching to the targeted customers is a very big challenge and it needs experts to know how to get the grasp of the valuable customers. You should always keep in mind that the customers would not search for your business information; it is you who have to reach to them. SEO service firms would do the exact thing for you. They would help you in letting the people know about your business and thus benefit your business.

Now, the question is how would the SEO service firms do that? To let people know about your business, you would need to open a website, in which there would be all the information about your business. But, the existence of that website would be meaningless if it is visited by none. The SEO service firms would utilize their knowledge to help you get more traffic in the website. They would do this by giving your website a boost in the search engine and to give a boost to your website, they would organize the contents in the website in such a way that it connects your website to a lot of other websites that are frequently visited by your targeted customers. Now, the possibility of getting more traffic in your website depends on how good your SEO servicer provider would be. So, it is very essential to choose your service provider with caution.

If you are running a small business, you cannot take the extra burden of spending more behind costly advertisement mediums. You should choose internet as a medium, because it is very common nowadays. To use internet effectively, you should take the help of a very reliable SEO service firm to get access to your targeted customers at a reasonable price.

How to Become One: Voice Over Actors

Technology had changed how we live and how we deal with things. It brought many innovations and products that people now need to survive and to make their living easy and comfortable. One of the purposes of these technology products is to entertain people such as animated films, movies, television shows and the likes. Do you wonder who are behind those voices you here from this films or shows? That is where you need to know that Voice Over Actors exist.

Once learning they exist, then maybe you will now want to become one. Not showing your face but sharing your talent through your voice is a bit hard but fulfilling. Then, there are some steps that could help you on becoming one.

  1. You must develop your acting talent. Though you will not appear on the screen like other actors do, you must be a talented actor for you to deliver the lines properly. First, take acting classes or find someone to teach you like an acting coach. Next, take voice lessons to help expand your vocal range and teach you on how to be better on controlling the sound and volume of your voice. You must do recordings of your voice while reading and reciting monologues or script for you to access and make improvements. Lastly, practice reading things aloud for this is essential for voice acting.
  2. Upon applying of becoming a voice actor, you must showcase your talent by creating a demo reel. People who hire you will not base their assessment on how you look but on the quality of the voice you have. Catching employer’s interest is just a short time so be sure that your best material is included in the first 30 seconds on the demo reel you are showing them. The demo reel you will have must be of original work or some imitations of characters that is already known to have good voice actors.
  3. Working on an industry like voice actors needs to have an agent that could contact aspiring partners and projects. Their main work is to notify you of casting calls and will help you with the right job to enter. If there happen to have an agent in the place you live at that specializes in voice acting, send them your demo reel and resume.
  4. Not all the countries in the world offer voice acting as a job preference. If you are serious in pursuing the said field in the industry, you should live in countries with wide variety of voice over acting needs. So basically, United States of America is one of it. Some countries that belongs to US which is known as the place for voice actors are Los Angeles, New York, Dallas, and San Francisco.

Pursuing this career is not bad but be sure to be patient in doing everything to achieve it. It is not easy to be in this field but once you have entered and become part of the industry, be sure to work hard and do not lose what you have already started and gained.

Business Communication Means Keeping Quiet

Sometimes the best way to communicate is to keep quiet. The art of listening is diminishing as people become more inclined to multi-task while doing everything. In the world of business it is imperative to keep one step ahead of the competition. But keeping one step ahead can sometimes lead to trying to predict what someone needs instead of listening to what someone wants.

Communicating effectively in business can be through snail mail letters, emails, instant messeging, or email faxing. Online faxing is an easy way to communicate. To learn more about this simple technology, visit http://www.gmailfax.us – gmail fax , google fax and other terms used to describe this form of effective communication is easily explained at this site.

For effective methods of sending various types of business communications, there are ample web sites and articles explaining the do’s and don’ts of correspondence. Letters, emails, and texting are easy as they have been a part of the business world for many years. Faxing has been popular since the 1980s but email faxing is somewhat new. To get helpful hints on how to find businesses that provide online faxing support, visit http://www.gmailfax.us – gmail fax, google fax, a virtual email fax are just a few of the terms used to describe online faxing; but the process is very simple once you find a reputable online service provider.

Even though the methods of business communication are continually advancing and becoming more effective, the basic underlying theme of listening to your clients’ needs remains the same. You need to listen with written communication as much as you need to listen to the spoken word. Listening is becoming a lost art but is a definitely a habit you can consciously regain. When you are reading business correspondence, look closely at what was sent to you. This means reading between the lines or listening to what the writer is asking for and telling basically telling you what they need.

Be quick to respond but don’t be hasty developing your thoughts. Take the time to write a thoughtful reply. When replying to business correspondence, choose the method that best suits your clients’ needs and habits. If they correspond mainly by snail mail, do the same. If possible, find a reputable messenger service to hand deliver your hard copies of correspondence. If messeging is not feasible, use a tractable mailing service like Federal Express or certified mail options available from the post office.

If email if their first choice of corresponding, do the same. Treat your emails like a letter and write with the same professionalism you would a formal letter. Remember to delete chains of emails when hitting “reply” or forwarding your email just in case there are segments of the email conversation not meant for others to read.

If your client prefers corresponding by fax, there is a more effective method of faxing documents than having a fax machine at your home or office or finding a local business that will charge a per page price for faxing sending and receiving your faxes. Online faxing is a safe and reliable way to send facsimiles. The process for sending email faxes is explained at http://www.gmailfax.us – gmail fax using an existing mail account can get you started right away.

Finding the Perfect Developer of Mobile Applications

In today’s digital age, it cannot be denied how many businesses have already tapped the power of mobile marketing in order to reach their target market. This is in accordance with recent studies noting how more and more people are accessing the internet with the use of their smartphones. It has significant implications, such as in the increase in the number of businesses offering ecommerce in order to offer convenience to shoppers. If you have a business, you should also do your part in taping this new platform by looking for the right developer of mobile apps. By going online, you will see mobile application information
and you will be confronted with an abundance of choices. This gives you a good reason to be more careful in choosing the best developer.


Consider the Experience of the Developer


Experience is perhaps one of the most important factors that will help you to weigh the choices you will be confronted with. As a general rule, it is better to choose one who has been in the business for a long time already rather than a developer who has just started in such job for a few months. After all, it is impossible for one developer to stay on the job in the absence of providing high quality outputs that have created in the past.


Feedbacks from other People


When buying a new product, you first consult with reviews in order to tell whether or not it is going to be a good investment. The same thing holds true when you are looking for a mobile app developer. It is important to consult with the opinions of past clients of the developer in order to see how one option will be better than the other. If you are the kind of person who does not trust the opinion of strangers, it will be better if you can ask for recommendations from people you personally know.


Look at the Portfolio of the Developer


It is also important to first consult with the portfolio of the developer before you get settled with a final decision. The portfolio will give you a glimpse of the kind of work that can be provided by the developer. From the first time you take a look at the works they have completed in the past, you will already be able to get an idea on whether or not you will like the work which will be done by developer for your needs.


Rates of Services


One of the reasons on why not all businesses use mobile apps is because of the costs associated with such. Therefore, when looking for a developer, one thing you should do is to check the rates that will be charged. A good thing to do is to list at least three possible choices and choose one fitted for the budget you have allotted.

These Are The Things You Need To Know About Before You Develop An Application!

Mobile phones are rapidly becoming one of the more reliable and trusted sources of both information and functionality. As you can imagine, you can do a lot of things with your mobile phone today. Things you were able to do before. From playing games over having your emails read out loud to you , mobile applications are the only things you can thank you for having so many options to turn to in regards of your telephone device . With the majority of useful applications being available for purchase, you can imagine just how much money an average mobile phone application developer can make from creating an application for a majority of users.

Electronics, such as computers and mobile phones are what makes the road to the future and it is almost certain that developing applications for a cell phone is certainly going to make people a lot of money. Not everyone can be able to develop these applications. To know how to do this properly, you would need to have a good knowledge about the operating system of a telephone, as well as a program language which you would using creation of the application. Keep in mind that these are things which might take several months to a full year or two before you can consider yourself anywhere near capable of doing such a thing.

You can always consider paying someone else to develop an application for you and then sell it once it is complete. The only thing you would need in that case would be a good idea. Making an application which already exists would be not only copying it and possibly getting yourself into legal trouble, but more people would be less likely to give your application a chance if there is already one which has proven to be valuable. The things which make the best mobile app development. By being creative, mobile developers ensured that they will create an application which no one else has thought of, but could be useful to practically everyone.

While creating it, they will need to be thorough and careful to put the application together in a way which would be construed as pleasant to the user. There have been many applications which have been thought out carefully and had quite a nice concept and then idea behind it, but they were simply executed poorly to the point where the users found them annoying and refuse to use them in any way. The impacts an application makes to a user needs to be taken seriously, because it is one of the most important points which can decide whether or not a user is going to give your application a chance. This is a relatively new market, which means that there are still many applications which are just waiting to be invented.


ZZP – Self-Employed Freelancer in the Netherlands

If you work in the Netherlands as a freelancer or ZZP, you are considered to be an independent contractor without any employees. You are not entitled to the legal protection of an employee-employer relationship but you have the independence to determine the manner with which you conduct your own business. You are personally responsible to get your own insurance and pay for turnover/income tax as well the administration of all your tax-related books and documents. In spite of the limitations of being a freelancer, their numbers are growing and they are enjoying their independence.

Self employed freelancers as entrepreneurs

Just like any other entrepreneur in the Netherlands, you are required to register your business with the Dutch Chamber of Commerce and the Dutch Tax and Customs administration to determine your status as a self-employed entrepreneur for the purpose of the turnover/income tax. You need to take into account that the tax authorities will not consider you as a ZZP’er if you fit any of the following conditions in your profile:

  • If you only have one or two clients
  • If you do not have the independence to determine your work
  • If you acquire work through an intermediary
  • If you do not maintain direct communication with your clients or do not actually know them
  • If you do not determine your own rates according to consultation with clients
  • If your income does not vary and if you do not send out any invoices to clients
  • If the proofs of payment or invoices do not include VAT or value added tax
  • If you fail to register your business with the Dutch Chamber of Commerce

If you fail to meet the criteria of being a self employed entrepreneur, the Dutch authorities will treat your income as regular incidental income and you will not be entitled to the tax breaks of an entrepreneur.

Tax breaks for the entrepreneurs

In order to promote entrepreneurship in the Netherlands, the Dutch government provides the self employed entrepreneurs with tax breaks. In order to qualify for the self-employment tax deductions, you are required to have rendered at least 1,225 hours of work a year. Hours work includes the actual time spent in completing a project, travel time, administration, research and marketing. It makes sense to keep administrative records of every hour spent in work because this will be your basis in reporting your turnover tax.

VAT for freelancers

In the Netherlands, it is compulsory for a freelancer to deduct VAT from the client’s invoice. The VAT that you will be charging your client can be offset against the VAT the supplier is charging him. VAT returns have to be filed with the Dutch tax authorities every quarter. In cases of high turnover, VAT can be filed monthly. However, take note that there are freelancers exempted from VAT like journalists, authors and those who work in the medical field. VAT rates in the Netherlands are 21% (standard) or 6% (reduced rate) and 0% (for supply in the EU Inter-community supplies and export). Administration of VAT and taxes can be complex and you will better off hiring an accountant or a bookkeeper.